Auckland Based Personal Styling Services for

Women Wanting to Discover Their Own Unique Style

We all have our own stories, we lead different lives in different ways, we are unique. In the same way, we all have our own personal style. 

Like a good mystery, you may not yet know what your style is. Maybe you are aware of your style but need help to execute it, maybe your style has been temporarily misplaced as other aspects of life take priority or maybe it's not the style you're wanting so much as a feeling of confidence and looking your absolute best. Whatever the case, together we can work to begin a whole new chapter...


Hey, I'm Amelia

A certified Personal Stylist, offering one on one  styling, shopping assistance and wardrobe edit services to women who would like to discover their own unique style. 

Born and raised in Auckland, NZ my love for fashion began early on; dressing up my Barbie's while wearing my favourite pink and yellow polka dot dress.

Fast forward to today, I help women of all ages discover or reinvent their style and in the process find confidence and feel good about themselves.


I graduated from the Australian Style Institute and come armed with knowledge to impart and a passion for fashion that just grow and grows.

In typical Kiwi fashion, I like to keep things simple and offer three in-person styling packages. 

Whether your wardrobe is in need of a makeover or you are in need of a non-judgmental but honest (and fun!) shopping buddy, I've got you covered. Each experience begins with the unique "Style Prologue", a conversation where we explore your preferences, determine your style and your ideal outcomes.


Invest in your style with the full "cover to cover" styling experience.

All three packages combined - style prologue, wardrobe edit, shopping adventure and personalised style story.




Let's take out items that no longer serve you, create some exciting outfits with pieces you already have and reorganise your wardrobe so it is no longer a source of stress but instead a place of possibility!




Whether you enjoy shopping or struggle with it, I'm here to help with a friendly, non-judgmental but honest opinion and a plan in place. We'll embark on a fun shopping adventure!



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Working with Amelia has been a fantastic experience. The Wardrobe Edit was so valuable in helping identify outfits I would never have thought to put together as well as gaps that need filling.

I was so impressed that Amelia prepared so well for the shopping day, putting some pieces aside for me the day before.

Amelia's love of styling was inspiring and kicked me out of my lazy daily habits of wearing the same things, while still allowing me to maintain a sense of "no-faff" practical easy-to-wear clothing that work well for work and socially.

Thank you so much Amelia for being so encouraging of me finding my own style.


- Liz, 39

Follow @stylestorytellernz

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Sharing snippets of my own style story plus an offering of tips, tricks and outfit inspiration!